Guiding audiences digitally

The digital presence of not-for-profit organisations is a fundamental part of their activity, enabling them to communicate the impact of their work, publish research and resources and raise awareness on key matters with global span. Audiences demand more of their user journeys, continuously. Search capabilities that produce relevant content, clarity and transparency in the service offering and the impact of their work and succinct routes to research and resources are just some of the elements that come into the spotlight.

For the Education Development Trust project, the priorities were to simplify the display of their varied services, highlight their knowledge and expertise and facilitate accessibility to relevant content. The aim of the Education Development Trust was projecting their new brand, while illustrating key content.

Mapping out a new architecture

Our aim was to uncover areas of improvement and rethink the existing approach across the full spectrum of the website’s content. To achieve this, we worked closely with Education Development Trust.

• We initiated a discovery workshop with the client team. This was aimed at analysing their thoughts and ideas through a structured process, that would equip us with actionable insights.
• We approached the brand communication and content architecture strategically. We undertook significant conceptual visual exploration to identify routes to new brand representation digitally. This was combined with card sorting to define structure and sketching to work out content hierarchy.
• We identified the need for and created a resource hub split into silos for succinct content types. This would facilitate search and highlight the trust’s knowledge and expertise which sits in their extensive library of research and industry commentary.
• We focused on streamlining user journeys to core services and skills to add transparency and clarity on the trust’s work.