The digital transformation revolution

What exactly is digital transformation?

Digital transformation (often shortened to DX) uses digital technologies to create new – or modify existing – business processes, culture, and customer experiences to meet changing business and market requirements. For example, moving from spreadsheets to manage marketing data, to a cloud-based CRM service.

The challenge of digital transformation

Making significant digital investments is not without risk. Small to mid-market companies, in particular, are challenged by the constraints of obtaining specialist digital talent in a competitive job market. Critical decisions need to be made in relation to software and services that will provide the infrastructure for transformative activities. Finding a reliable, knowledgeable implementation partner can be challenging.

As of 2021, global spending on digital transformation technologies increased by almost 40% over the last 4 years, with projections forecasting this to double again in the coming 4 years.

It’s a people thing

Successful DX is all about improving interactions with people. Better engagement with customers; better relationships with partners and suppliers; creating a more engaged workforce. This starts with understanding the business, its objectives, and challenges before researching the needs of those who will use the technology. At Quba this understanding is developed through a comprehensive and thorough Discovery phase.

Connecting technologies is at the heart of DX

At Quba we transform the flow of information and services by connecting websites and applications with:

CRM’s like Microsoft Dynamics and Salesforce
Cloud services and SaaS providers
Stock systems and ERP’s
Legacy systems

Delivering digital transformation at Quba

Here's how we have supported some of our clients on the digital transformation journey:

Ideal Standard bathrooms: Migrating printed material for thousands of products online, integrating with legacy product databases, ensuring a single source of data and improved, higher value specifications for commercial customers.
Markel International insurance: Improving engagement with brokers and streamlining internal processes by implementing digital portals for payment of policy renewals and making insurance claims.
TCH Ford: Implementing a new web platform, integrating with stock systems, service software and finance services, improving customer engagement and requests for test drives.
London Luton Airport: Connecting passengers to live flight data and travel information, improving online purchases of car parking, speedy boarding and premium lounge.
Allen and Overy: Implementing cloud software to simplify the management of an industry-leading seminar series for this global law firm.

Mid-market companies with a digital vision that is clear, comprehensive, and guides strategic decisions grow 75% faster on average than less digitally sophisticated peers.

Bringing you and your customers together

Research & discovery

We uncover what's working and what's not, exploring every facet of your business. Aligning business goals with the needs of your customers, while leveraging customer insights, creating a roadmap to build a truly transformational digital experience.

Digital technology consultancy

Understanding what perfect-fit means for your business requires looking at what is already there - and the vision for the future. Our digital experts can assess, strategise and steer you in the right direction. Then bring it all to life.

Platform integration

Bringing together different pieces of the puzzle requires a strategic outlook. We focus on seamlessness when integrating your systems and web services. An elevated digital experience for your customers and increased resiliency for your professional teams.

Cloud transformation

Flexibility, scalability and modularity. Leveraging the cloud's transformational potential can propel your digital strategy forward. We work together to create a strategic roadmap for your cloud transformation, from migration through to accelerating your customer experience.

Data migration

Creating a strategy that is tailored to your business's unique needs means taking a closer look at your data migration plans. Our aim? To make the transition as seamless as possible.